"About a year ago I noticed an abundance of negativity being directed toward our industry," says Fesi. "I realized that we needed to teach kids, and adults alike how important the petroleum industry is to our everyday lives." Burnie and Earl were born for that purpose.
Through Kid Energy USA Fesi and his team (Myke Fay-Z, Mike Smith and Eric Tabor) will be using the two character to travel across the country, with Mississippi and Tennessee being the launch states.
"We're excited to have been selected to kick off this important project," says Mississippi native Cyrus Webb. He has been tapped by Kid Energy USA to be the tour coordinator for the campaign. "I know that Burnie and Earl will not only resonate with young kids but help educate teens and adults about their responsibility when it comes to safety and what we can all do to pay it forward."
The dates of the Mississippi and Tennessee leg of the tour are January 21-25th. Webb has already set up stops with schools and after school programs, however, more are welcome. During each stop there will be information about Kid Energy USA and its mission as well as the importance of 811 and knowing what is under your feet when it comes to safety. Free material and coloring books will also be distributed to the younger audiences as well as the showing of a video about how Burnie and Earl learn about 811..
For more information about the campaign visit www.burnieandearl.com. Interested in learning how you can be a part of the tour? Contact Cyrus Webb at cawebb4@juno.com or 601.896.5616.
No comments:
Post a Comment