Monday, June 6, 2016

Mississippi-based Book Club Teams Up with Local Subway Stores to Promote Reading

Media Personality, Conversations Book Club President and Mississippi native Cyrus Webb is excited to announce that he has partnered with two local Subway Restaurants in his hometown of Brandon, MS to not just encourage reading but reward those who are taking out the time during the summer to enjoy some great books.

Webb, who is also a Top 500 Amazon reviewer, is working with Subway Restaurant store owner Ramesh Gajjar during the months of June, July and August to share the gift of books and give away some great prizes along the way.  “I wanted to encourage Rankin County residents to not just think about summer reading for the kids but take advantage of the gift of books at any age,” says Webb, 40. He reached out to Gajjar and the two agreed on this Summer Reading Challenge.

Beginning June 1st those who stop by Subway Restaurants in Brandon (either at the Crossgates location at 112 Service Dr. or at 220 E Gov. St. Downtown next to Ramey’s) will have the opportunity to fill out the Conversations Summer Reading Challenge card with 10 books that they plan on reading or are reading, along with the author of the book. The cards are then entered into a weekly drawing. Beginning Friday June 10th and continuing each Friday until August 26th, Webb will be giving away prizes that he has gotten through companies on Amazon ranging from drones, cameras,toys, watches, Bluetooth speakers, headphones and more. Each location will have it’s own winner, which means there will be two winners each week!

The first week’s drawing (Fri. June 10th) will be for a mini drone (at the Crossgates location)  and a Smart Watch (at the Downtown Brandon location). You do not have to make a purchase to enter the drawing, only complete the Conversations Summer Reading Challenge card and drop off at the participating store.

Webb hopes that this is something that will catch on not just across the state of Mississippi but the country. “Reading is something we can all promote more,” he says. I am glad that I am able to do my part, and I want to work with others who would like to do the same.”

Interested in partnering with Webb to bring the Conversations Summer Reading Challenge to your establishment or organization? Contact Cyrus Webb at cawebb4@juno.com or 601.896.5616. You can also visit Webb on his website at www.cyruswebb.com.

Monday, April 4, 2016

How Mississippi’s Cyrus Webb became one of Amazon’s Top Influencers

It all began in 2010 when Brandon, Mississippi resident Cyrus Webb decided to start sharing his thoughts about books and music he was enjoying, and took to Amazon.com to post them. “You always read about the negative stuff and what people don’t like,” he says. “I wanted to let people know things that I was enjoying and hopefully introduce others to them as well.”

Fast forward almost 6 years later and Webb,now 40, is one of Amazon.com’s top reviewers with over 3400 reviews posted and over 6,700 helpful votes on those reviews. “I had no idea this would happen when I started,” he says. “My goal was just to introduce some great books and music to others. It has definitely grown since then.”

Today Webb reviews more than just books and music. As a member of Amazon.com top 500 club (he is #374 out of the site’s top 10,000 reviewers), every week he receives jewelry, clothes, electronics, toys, household items and more. “I literally get over 100 offers a week to review products,” Webb says. He takes out time each day to go through the emails, see what products he is actually interested in reviewing then replies back to the company. “It’s fun for me to learn about new products, sometimes before they are even available to the public, but it’s also a great responsibility.”

Most companies like reviews posted within two weeks of receiving the products. The majority of the reviews that Webb does are not just words but includes pictures as well. “This allows the public to see how the product operates,” says Webb. Once reviews are posted, Webb then promotes them through his social media links (Facebook, Twitter, LinkedIn and Google+). The public can then answer Yes or No whether the review was helpful. The more helpful votes a review gets the more it improves that reviewer’s ranking.

Webb says he is able to make the reviewing of products a family affair, sharing what he gets with those close to him---including his friends. “You can only use one selfie stick at a time,” he says. “I have probably reviewed over a dozen. When I’m finished reviewing a product and it’s something I have already, I gladly pass it along.” His mother Zattie Webb Sims loves the process, and has gotten shout-outs from companies including Suzanne Somers for wearing her 3 Way Poncho that Webb was sent to review. His mother also becomes the recipient of a lot of the jewelry he receives. “She loves getting new things, and I’m able to share her thoughts in my review,” Webb says.

When asked for tips as to how others can improve their ranking on Amazon, Webb offers these three tips:
1. Post reviews often. Being regular will help you build your audience.
2. Include pictures or videos to personalize your review and make it more you.
3. Share your reviews on social media, even tagging the companies so that they are aware of your review.

Visit Cyrus Webb’s Amazon profile to see his reviews at www.tinyurl.com/cyruswebbreviews. His official website is http://www.cyruswebb.com.